Luonto Fine Functional Furniture Handmade In Finland- Since 1964


In 1964 Pentti Viitala created the company with the idea that high quality furniture should be available at fair prices. While the company has grown substantially in its 54 years of business, this one simple word has been passed from one generation to the next and remains the foundation of everything they do: quality.

For Luonto, quality is not only about raw materials uses but also the skilled craftsmen, manufacturing processes, support staff, design, and comfort.  To this day Luonto Furniture remains family owned and operated, enabling them to stay true to their beliefs. Sacrificing margin over quality and profit over people, has allowed them to maintain standards throughout the decades.  As a result of the strict adherence to family values, Luonto Furniture is able to be transparent in every aspect. They want customers to know every detail down to the frame of their furniture so that the customer is 100% confident in what they are buying.  Sustainable processes and practices are deeply rooted in Luonto culture and have been developed over the history of their business, practices which they certainly believe support their mission of quality. With a focus on design with function, Luonto Furniture maintains a commitment to quality in every aspect of the business.


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